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Posidonia Festival art i natura 2010-2008

International Festival of Art, Environment and Sustainable Development in the  Island of Formentera

Summary 2010-2008

About 15500 presences in totally 10 days and 7 nights of activities (about 40% at the day activities and about 60% at the night activities).
More than 50 organizations and associations involved.
About 200 different media covered the Festival.
About 300 invited people.
About 120000 unique visitors and more than 400000 page views on the website www.posidoniafestival.com .
About 250000 € of economic evaluation of the media impact.
Minimum 650000 € of indirect economic impact in the territory (estimating 2/3 of the public as local with a minimum expense of 10€ each and 1/3 as not local with a minimum expense of 100€ each, not calculating the presences generated in other times of the year).
Around € 250000 total budget, including approximately € 110,000 in free services and around € 140,000 real by Sponsors, Institutions, and Partners.

31 conferences/round tables.
31 musical bands.
4 installations.
9 performance/theatre/circus groups.
33 documentaries/films/animations selected which environmental themes, some of those with presentation by the director.
97 short films.
21 workshops (14 of them for children and teenagers).
3 EcoFairs with about totally 24 different stands ecology oriented.

Presentation

Posidonia Festival is an EcoFestival of Art and Nature that promotes a Culture of Peace and that wants to connect in an innovative way the worlds of ecology, sustainable development and art, involving local and international participants. All shows and activities has been free.

Posidonia Festival has been declared  emblematic event of the "International Decade for a Culture of Peace and Non-violence for the Children of the World (ONU-UNESCO 2001-2010)", and so sponsored by UNESCO.

The project has been also an opportunity for the sustainable, cultural and touristic development of Formentera, and a reference in the Mediterranean area.

The Festival is part of international networks of similar initiatives, and a meeting point for art, ecology and sustainability  professionals who can be interested even in Formentera and its future. 
The event wanted to be also a laboratory for sustainable solutions for the tourist industry and create a center of experimentation, reflection and promotion of these initiatives.  

Click here to watch videos of Posidonia Festival in Formentera 2010-2008
Click here to watch photos of Posidonia Festival in Formentera 2010-2008
Click here to watch press review of Posidonia Festival in Formentera 2010-2008

 

 What’s Posidonia oceanica?

Posidonia oceanica , commonly known as Sea Grass, is an angiosperm plant (it is not a seaweed), adapted to underwater life. It is a key element preserving the Mediterranean ecosystems and for CO2 presence in the sea and in the atmosphere. At the moment, the posidonia prairies are disappearing throughout the whole Mediterranean Sea. Still, some of the oldest and best preserved prairies of Posidonia oceanica (one of them is at the moment the oldest and biggest being known in the planet, one unique plant 8km long and 100.000 years old) are located around Formentera.

The importance and vulnerability of this plant to the impacts of mankind has meant its protection by both European and Spanish laws: the Habitat Directive of the EU establishes it as a priority habitat; the Posidonia meadows from Ibiza (Eivissa) and Formentera where declared, in 1999, World Heritage by the UNESCO.

Unesco                     World Heritage

 

Why a "Posidonia" Festival?

Because we are aware of the importance of defending the Posidonia oceanica as a key element to maintaining the equilibrium of the mediterranean coastal and sea ecosystems, CO2 presence into the sea/atmosphere and relative climate change.
Because the plant contributes enormously to the spectacular beauty of the sea in Formentera .
Because we believe in the union of Culture, Education, and Environment Preservation as a means of making a transition towards a sustainable planet.
Because of all this, the Posidonia plant stands for the spirit and aims of the Festival.

Why Formentera? 

Because Formentera is an ecologic paradise with an extraordinary environmental richness, both at in the sea and inland.
Because Formentera loves its environment and its natural surroundings and has implemented specific plans of action for ecology, culture and a more sustainable development.
Because Formentera is a unique scenario for cultural events, where unforgettable experiences can be lived.
Because between Ibiza and Formentera there is an 8 km-long and 100,000-years-old individual of Posidonia oceanica which is thought to be the oldest and largest living being in the world.
Because Formentera is Formentera.

EcoFestival

Posidonia Festival organization, together with the Consell of Formentera, is developing some actions to reduce the Festival's impact on the environment , globally and locally on the island of Formentera, as CO2 compensation, recycling, biodegradable plastics usage. Moreover the Festival trake care also of the social, cultural and economic impact on the island.

Localizations and logistic

For a general description of Formentera click here

In 2008 the Natural Park of Ses Salines (in the area of Can Marroig, near Punta Pedrera) has been the localization for projection and conferences, installations, workshops, acoustic concerts, performances, circus and street theatre. The beach and the  sea of Formentera have been the localization for the Bioblitz and other activities. The port of Formentera has been the localization for a workshop with children.

In 2008 and 2009 the Plaza de la Iglesia de Sant Francesc, capital of Formentera, has been the localization for the concerts.

In 2008, 2009, and 2010 the village of Sant Francesc has been the localization for the EcoFair and all other activities.

Click here to see the 2010 Posidonia Festival Map

Click here to see the 2009 Posidonia Festival Map

Doing a 3-4 days festival in different localizations in a small island where there aren't neither a lot of infrastructures  or important transports has been a quite difficoult challenge. Anyway thanks to the organization, volunteers, partners, participants and thanks to the help of the Consell de Formentera and of many inhabitants of the island, 90% of all activities have been  successfully realized, and has been achieved the objective to realize 3 successful editions of the first festival never done in Formentera.

2010-2008 Contents

The year 2010 has been declared by the United Nations (UN) International Year of Biodiversity and this was the central theme of 2010 edition.  Posidonia Festival in Formentera 2010 has included activities such as conferences, documentaries, panels, concerts, workshops for children, adolescents and adults, facilities, ecofair of products and activities related to environmental and ecological nature.
Cilck here to see the detailed 2010 Program

The year 2009 has been declared by the United Nations (UN) International Year of Astronomy and also the year of the launch of the recovery project of the Salinas de Formentera. So Astronomy and Sal have been chosen as the main theme of the Posidonia Festival Formentera 2009 that has included activities such as conferences, documentaries, short films, panels, concerts, workshops for children, adolescents and adults, facilities, theater, puppetry and circus astronomical observation, ecofair of products and activities related to environmental and ecological nature.
Cilck here to see the detailed 2009 Program

The year 2008 has been particularly dedicated to Posidonia oceanica and to other related ecology based themes.
Cilck here to see the detailed 2008 Program

Simbolo Posidonia Festival

 

Results 2010-2008

Of course, the first result achieved was to help spread awareness of the existence and importance of Posidonia oceanica .

General objectives achieved (or that the Festival has contributed significantly to achieve) in 3 years:
1- Local Institutions developed concrete actions to protect Posidonia oceanica, as boat anchoring regulation in posidonia meadows areas.
2- Local Institutions valued/promoted Posidonia oceanica as a resource and particularly as a tourist attraction resource, increasing reputation of Posidonia oceanica also as World Heritage declared by UNESCO.
3- Posidonia oceanica has  grown enormously in public opinion reputation (basic aspect to  carry out concrete actions measures for its protection), and indirectly has grown the reputation of Formentera (where the initiative took place, enforcing also the image that Formentera want to export) and of the Festival; this not only at regional and national level but also internationally as well shown also by the growing interest of environment related organizations and the support by European Union and UNESCO. Moreover, the event spread ecology and green culture and education.
4- Concrete contribution to the development of local economy in a sustainable way and compatible with local territory characteristics.
5- The Festival has has managed, additionally to a consolidation as la local annual event,  to settle as an annual event nationwide and at an international level as well.

Public

About 15500 presences in totally 10 days and 7 nights of activities (about 40% at the day activities and about 60% at the night activities). About 40% of the public were families and children, about 40% were young 18-35 years old, about 20% older than 55 years old and retired.
 

Organizations and associations involved

Consell Insular de Formentera
Govern Balear
Ministerio de Asuntos Exteriores y Cooperación, Gobierno de España.
Eurpoean Union
Fundació "la Caixa”
Instituto Español de Oceanografía
Parc Natural "Ses Salines" de Eivissa i Formentera
Fundació Balears Sostenible
Greenpeace España
Seminario de Cultura de Paz de la UNESCO - “Associación Cultura Sin Fronteras”
Salines de Formentera
The National Geographic
Festambiente y Legambiente (Italia)
Festival du Vent (Francia)
Legambiente (Italia)
Asociación de Arte y Reciclaje Drap Art Barcelona
Congréso Internacional de Turismo y Cámbio Climatico de Ibiza
INTA Institut Nacional de Tècnica Aeroespacial
Agencia de Promoció Aeroespacial de l'Ajuntament de Barcelona (Barcelona Activa)
ASTER Agrupació Astronòmica de Barcelona
ICO y l'Observatori de la Tordera
WWF Adena Múrcia
Obra Cultural Balear
FICMA Festival Internacional de Cine de Medi Ambient
Associació de Permacultura Pitiüsa
Festival de Curtmetratges "La Boca del Lobo"
The Ecologist
IB3 Radio y Televisión de las Islas Baleares
Radio Illa
“La Casita Verde”
Consell Balear de la Producció Agrària Ecològica
Pla Leader d'Eivissa i Formentera
Amics de la Terra
Associació de Criadors de Races Autòctones de Ses Pitiüses
Societat Lepidopterològica de Catalunya
Veterinaris Sense Fronteres
Associació de Criadors des Ca Eivissenc d'Eivissa i Formentera
Associació de Productors Agrícoles Ecològics d'Eivissa i Formentera
Cooperativa l'Aixada (Barcelona)
Escola de Música de Formentera
Casal de Joves de Formentera
Associació de llicenciats en Ciències del Mar de les Illes Balears
Casal de Joves de Formentera
Raw Food España
Cofradía de Pescadores de Formentera

Cilck here to see the detailed 2010 Program
Cilck here to see the detailed 2009 Program
Cilck here to see the detailed 2008 Program

Some protagonists

JORGE WAGENSBERG (Director of the Dept. of Cience and Environment of the Fundació "La Caixa")
JOSEP BOHIGAS (Director of Festival EME 3 Colapse, of Architectur and Environment)
LUIGI CABRINI Director del Departamiento de Desarrollo Sostenible de la OMT (Organización Mundial del Turismo)
OSCAR AGUIRRE Presidente de la Cámara de Turismo de la Islas Galápagos
FRANSESC MAURÍ Metereólogo presentador de "El Temps" en TV3
LLUÍS GOMEZ (Director of Areospace Agency of the Municipality of Barcelona)
M. CARMEN GARCIA Membro del Instituto Español Oceanográfico), Grupo Cambio Climático
JOSÉ TORRES RIERA RIERA (Director of the Dept. of Spacial Programmes and Space Sciences of the INTA)
JAUME FERRER RIBAS Alcalde de Formentera-Presidente del Consell de Formentera
AGUSTÌ RIBAS Alcalde de San Josep (Ibiza)
CONSTANTI STEFANESCU (Societat Lepidopterològica de Catalunya)
MARCUS TUR (Permacultura Asociation of Ibiza)
ALESSANDRO CAPATI Representante De la Associación de Arquitectura Bioecológica Italiana (ANAB)
DAVID CALZADA (Director de Salines de Formentera)
FEDERICA GHILARDINI Fondazione Marenostrum (Itália)
SANTIAGO COLOMAR (History Specialist)
CARMELO CONVALIA (Jouralist, director of the documentary "Salt")
ALEJANDRO RUIZ (director de Utopía (España, 2008)
NICOLÁS GARCIA, XAVIER VAQUÉ, directores de “Ralco, un mal negocio” (Chile, España, 2008)
ELISENDA TRILLA Directora de "el Delta negat!"
JOAN LÓPEZ Productora y montadora de la pelicula "Los Hermanos Oligor"
CONSUELO BAUTISTA Fotógrafa del diario "El País", premio Ciudad de Barcelona de Fotografía
JAVIER MEDVEDOVSKY (Espiritual Chef-Raw Food)
PEP COMPANITX presidente cofradia de pescadores de Formentera
ANTROPOSYNERGIA, BEBE, BETH, CALIMA, BELDA BIT BAND  (with JORGE PARDO), GADJO, KONTRASTES KONSENTÍOS, SARAVACALÉ,  PEDRO BURRUEZO Y BOHEMIA CAMERATA, THE LOST STANDARDS, LA RUMBÉ, FUND. LIVIKA, YURI Y LOS COSMONAUTAS, GUIXOT DE 8, CUCO SUÁREZ, DIEGO AÍN, CLANDESTINA - CIRCUS DELIRIUM, ULISSES PISTOLO ELIZA, SKADDIA, EL TIO CARLOS,  THE KARAM CIA COMPANY, LA ENANA NARANJA and much more expecially ALL the other ARTISTS, also from Formentera, who gently helped and participated...

Media Impact

Communications have been oriented locally and globally.
The primary objective is to promote the Posidonia Festival, Posidonia oceanica and Formentera and according to the socio-environmental reality of the island and the reference touristic target of Formentera and, of course, according to the spirit and objectives of the Festival. The secondary objective is to promote public loyalty.
Finally, the aim is to communicate Formentera as an ecological paradise where it is possible to feel deep positive emotions.
Communication has been optimized, structureded and planned to achieve a balance between promoting the Festival in its own dates of the event and all year long.


ACTIONS AND RESULTS:

-Communication campaigns on press, radio, blogs and websites, TV, oriented mainly to generalist media and eco-oriented specific media, at local, national and international level.

A very good presence was achieved in local media, a significant presence was achieved in national and international media. About 40% of the media that covered Posidonia Festival was generalist, about 30% eco-oriented, about 30% tourism-oriented.

The communication campaign had as a result about 250000 € of total economic evaluation of the media impact (how much would have been paid the same media presence if it was advertising)

A not complete list of those about 200 different media which covered the Festival is:
Click here to watch press review of Posidonia Festival in Formentera 2010-2008

TELEVISIONS:
TVE (Radio Televisión de España, Canal 1)
IB3 (Radio Televisión de Baleares)
TV3 (Televisión de Catalunya)
TEF (Televisión de Ibiza y Formentera)

RADIOS:
IB3 (Radio Televisión de Baleares)
Radio Nacional de España (Radio 3)
Catalunya Radio
Capitol Radio Ibiza
Radio Zaragoza
Radio Exit
Onda Cero
Radio Ibiza Ser
La Florida
Ona Mallorca
Radio Illa

PRESS:
El País
El Mundo
Le Monde Diplomatique (Ed. en Español)
The Ecologist
Il Turismo Culturale (Italia)
Corriere della Sera (Italia)
Avui
Lonely Planet Magazine
Diagonal Periodico
Diario de Ibiza
Ultima Hora

-5 Press Presentations in Formentera, Posters (5000) and flyers (20000) distributed in Formentera, Balearic Islands and main cities of Spain.

-Collaboration with the Consell Insular de Formentera for Festival promotion through the European network of fairs and events of tourism (Berlin, Madrid, Milan, Barcelona, Fira per la Terra Barcelona).

-Continuous local media coverage during the festival. Live audio broadcast on Radio Illa 107.9 fm and on Festival's website and online social networks. Recorded audio broadcast on IB3 Radio programs.

-On site support to media coverage (radio, television, press, local, national, international) for interviews, reports, etc..


WEB:

-Website (www.posidoniafestival.com) and social networks (facebook, myspace, facebook, youtube, tuenti). About 400 different web pages hosted (in 4 languages) + Newsletters.

-International online media campaign, designed to promote the festival and Formentera at the dates of the Posidonia Festival and to generate effects also in the period before and after the festival (and during summer tourist season) and throughout the year, mainly based on actions of tribal marketing and viral marketing. Optimization of the presence in search engines and other web pages, mailing.

-About 150 dedicated articles in web pages and blogs of media/journalistic relevance.

Total Unique Visitors to www.posidoniafestival.com : 120857 

Total Page Views: 419144 

50% of the visitors were from Spain, 50% from all the other Countries, mainly Italy, Germany, UK, France.
50% of the visitors were Spanish speaking, 35% English speaking, less than 10% each were Italian, German, Catalan, French speaking. 15% of the visitors accessed directly, 50% through external website links, 35% through search engines (main keywords: posidonia, festival, formentera). 

Simbolo Posidonia Festival

ORGANIZATION and THANKS TO

Asociación Posidonia Project en Formentera is a no profit association founded by the first three organizers of Posidonia Festival:
Director of Posidonia Festival: Lorenzo Pepe
Artistic Director of Posidonia Festival: Jordi Torrent
Communications & Project Director: Matteo Trivelli

Consell Insular de Formentera
: particularly Consellerías de Cultura, Medio Ambiente, Turismo, and Presidencia.

In 3 years these main organizers have been helped by Council House personell, about 10 all year long volunteers,  and about 80  other volunteers involved in different roles during the days of the festivals. Posidonia Festival organization thanks all these people for the very important help given at any level.

Posidonia Festival
has been made possible THANKS TO:

-The trust and the support of the local and national authorities involved, the other public or private (local or not) entities involved, and for sure the help of our Sponsors, which had made the Posidonia Festival a reality and FREE.

-The Team that makes it possible. Many people, most of them volunteers.

-The artists and all the Participants who enjoed the Posidonia Festival, most of them for free.

-The enthusiasm, the participation, the trust and the support of Formentera Inhabitants and of all those people who are somehow connected and in love with the island.

-The  Public. Thanks for coming, respecting  and apreciating the Festival and the Island of Formentera.

Budget and economic impact on the territory 2010-2008

The 2008-2010 total budget has been around € 250,000 budget, including approximately € 110,000 in free services and around € 140,000 real by Sponsors, Institutions, and Partners. Approximately 40% by public institutions and 60% by private organizations. These numbers not include the very important value given by the about 100 volunteers, many individuals, and about 50 local activities involved. 

The communication campaign had as a result about 250000 € of economic evaluation of the media impact.

The Festival generated a minimum of 650000 € of indirect economic impact in the territory (estimating 2/3 of the public as local with a minimum expense of 10€ each and 1/3 as not local with a minimum expense of 100€ each, not calculating the presences generated in other times of the year).

Click here to watch videos of Posidonia Festival in Formentera 2010-2008
Click here to watch photos of Posidonia Festival in Formentera 2010-2008
Click here to watch press review of Posidonia Festival in Formentera 2010-2008


logo posidonia festival formentera

Unesco                     World Heritage

Municipality of Formentera Govern Balear   European Union     IBATUR         
La  Caixa  CESPA  Fundacio Balearia    Mediterrane Pitiusa   
 
  Posidonia Festival Formentera is an EcoFestival which promotes a Culture of Peace

ONU Unesco  UNESCO

CSF

     ib3 radio          Th Ecologist         

  Mater Bi      logo ecozema         Fundacion mas arboles        Logo Pnuma 

 Laffittacase       Las Dunas Playa    Astbury      Asociacion Hotelera

   Hostal Illes Pitiuses               elektracar         Ibifor     
Ca Na Negreta  Salines de Formentera      Asociacion de Permacultura        Aster
    

La Boca Del Lobo        ficma     atiza.zom 

   
    Vellmari Diving Centre     Viajes Islamar          La Savina cars moto       Pitiusa Sud
 
               
 
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