Summary and Results

Posidonia Festival art i natura 2010

III International Festival of Art, Environment and Sustainable Development in the  Island of Formentera 

Presentation

Posidonia Festival is an EcoFestival of Art and Nature that promotes a Culture of Peace and that wants to connect in an innovative way the worlds of ecology, sustainable development and art, involving local and international participants. All show and activities has been free.

The third edition of Posidonia Festival Formentera (1st-3rd of October 2010) has been declared  emblematic event of the "International Decade for a Culture of Peace and Non-violence for the Children of the World (ONU-UNESCO 2001-2010)", and it is sponsored by UNESCO.

The project wants to be an opportunity for the sustainable, cultural and touristic development of Formentera , and a reference in the Mediterranean area.

The Festival is part of international networks of similar initiatives, and wants to be a meeting point for art, ecology and tourism professionals who can be interested even in Formentera and its future. 
The event wants to be also a laboratory for sustainable solutions for the tourist industry and create a center of experimentation, reflection and promotion of these initiatives.  

Click here to watch photos and videos of Posidonia Festival Formentera 2010

EcoFestival

Posidonia Festival organization, together with the Consell of Formentera, is developing some actions to reduce the Festival's impact on the environment , globally and locally on the island of Formentera, as CO2 compensation, recycling, biodegradable plastics usage. Moreover the Festival trake care also of the social, cultural and economic impact on the island.

Click here to see about why a "Posidonia" Festival, why in Formentera and about the Festival organization .

2010 Contents

Cilck here to see the detailed 2010 Program

Click here to see the 2010 Posidonia Festival Map

Results

Of course, the first result achieved was to help spread awareness of the existence and importance of Posidonia oceanica .

Furthermore, the success of public and media presence that have been in this sthird edition of the Festival, has managed to consolidate the event. It also has managed to enforce the image that Formentera want to export , and additionally to a consolidation as la local annual event, has managed to settle as an annual event nationwide as well.

Summary

3500 people totally.
9 conferences..
9 musical bands.
1 installation.
17 documentaries/films/animations selected which environmental themes, some of those with presentation by the director.
9 workshops (5 for children and teenagers).
1 EcoFair

Public

The total presence during the 3 days and 2 nights has been about 35000 people.

Day activities: 1500 people
Night activities: 2000 people

 

Organizations and asociations involved

Consell Insular de Formentera
Govern Balear
Ministerio de Asuntos Exteriores y Cooperación, Gobierno de España.
Eurpoean Union
Fundació "la Caixa”
Instituto Español de Oceanografía
Fundació Balears Sostenible
Greenpeace España
Seminario de Cultura de Paz de la UNESCO - “Associación Cultura Sin Fronteras”
Salines de Formentera
The National Geographic
Festambiente y Legambiente (Italia)
Festival du Vent (Francia)
ICO y l'Observatori de la Tordera

Media Partners

The Ecologist
IB3 Radio y Televisión de las Islas Baleares
 

Media Impact

Communications have been oriented locally and globally.
The primary objective is to promote the Posidonia Festival and Formentera and according to the socio-environmental reality of the island and the reference touristic target of Formentera and, of course, according to the spirit and objectives of the Festival. The secondary objective is to promote public loyalty.
Finally, the aim is to communicate Formentera as an ecological paradise where it is possible to feel deep positive emotions.
Communication has been optimized, structureded and planned to achieve a balance between promoting the Festival in its own dates of the event and all year long.

ACTONS AND RESULTS:

-Communication campaign on press, radio, local and national TV oriented mainly to Spain and secondarily to other European Countries.  A significant presence in local, national and international media has been achieved.
For the press review click here

-2 Press Presentations

-Posters (1000) and flyers (5000) distributed in Formentera and Balearic Islands.

-Continous local media coverage during the festival.

-On site support to media coverage (radio, television, press, local, national, international) for interviews, reports, etc..


WEB:

-Website (www.posidoniafestival.com) and social networks (facebook, myspace, facebook, youtube) used.

-International online media campaign, designed to generate effects in the period antecedent to the festival (and summer tourist season) and throughout the year, mainly based on actions of tribal marketing and viral marketing. Optimization of the presence in search engines and other web pages, mailing.

-About 40 dedicated articles in web pages and blogs of media/journalistic relevance.

Unique Visitors to www.posidoniafestival.com:
January.October 2010: 45924 -  (January-October 2009: 44723)

Total number of external links to the site www.posidoniafestival.com ato 31/10/2010: 565 . This number does not include the presence in all major search engines.

Google.es results for the keyword "Posidonia festival" at 31/10/2010: 20900

Budget 2010

The 2010 budget has been around € 60,000 totally, including approximately € 25,000 in free services by the sponsors/partners, and € 35,000 real by Sponsors and Institutions involved